The­mat­ic gifts

Corporate gifts for clients and business partners

Com­mer­cial activ­i­ty can­not be reduced sim­ply to the prepa­ra­tion of doc­u­ments, dry nego­ti­a­tions and orga­ni­za­tion­al process­es. After all, many liv­ing peo­ple par­tic­i­pate in it, direct­ly or indi­rect­ly. And they will be hap­py if they receive pleas­ant and appro­pri­ate gifts.

What to give to clients?

A sol­id busi­ness struc­ture is sim­ply oblig­ed to have its own cor­po­rate sou­venirs. You can’t per­ceive them pure­ly util­i­tar­i­an, just like some items with a logo that you just need to order, put into the hands of the same cus­tomers, and on this con­sid­er your duty ful­filled to the end. It is also a very impor­tant chan­nel of com­mu­ni­ca­tion with peo­ple. There­fore, the uncon­di­tion­al require­ment will be orig­i­nal­i­ty, the absence of a tem­plate. Yes, it is dif­fi­cult — but the more valu­able the result will be.

Var­i­ous kinds of cash bonus­es have already gained great pop­u­lar­i­ty. Cer­tifi­cates for receiv­ing goods and ser­vices free of charge or at a sig­nif­i­cant dis­count will both please the recip­i­ents and bind them more close­ly to the com­pa­ny. The pre­sen­ta­tion will be more elo­quent than most pro­mot­ers and oth­er employ­ees. In order not to be mis­tak­en in deter­min­ing the opti­mal type of gifts, it is nec­es­sary to clear­ly divide the audi­ence into three groups:

  • who bought some­thing occa­sion­al­ly;
  • sta­ble cus­tomers;
  • con­sumers who pur­chase a large vol­ume of goods (ser­vices) reg­u­lar­ly or expect to sig­nif­i­cant­ly increase the vol­ume of orders soon.

The first group is giv­en main­ly pure­ly fes­tive sou­venirs — mugs, cal­en­dars. Pre­sent­ing such presents for the New Year hol­i­days works espe­cial­ly ll. Long-term cus­tomers are often giv­en flash dri­ves and oth­er gifts that will be use­ful for a long time. The most dif­fi­cult thing, of course, is with the elite cat­e­go­ry of clien­tele. She should be giv­en only what is guar­an­teed to be remem­bered.

Impor­tant: it is not easy to choose suc­cess­ful ideas among frankly failed ones. You will need to scrupu­lous­ly know the psy­chol­o­gy, habits, nuances of the activ­i­ties and hob­bies of the gift­ed in order to receive pos­i­tive emo­tions in response. The main thing is the cor­re­spon­dence of the present and the sta­tus of the peo­ple being pre­sent­ed. The next rule is the “con­tent” of the gift (it must have some mean­ing).

And more­over, it is required that it be use­ful and pleas­ant (in extreme cas­es, you can choose sep­a­rate­ly use­ful­ness or pleas­ant­ness).

FYI: from sur­veys done abroad, it fol­lows - 4 out of 5 peo­ple who receive gifts keep them for a long time due to their use­ful­ness. It would be pos­si­ble to talk for a long time about the nuances of choos­ing the opti­mal sur­prise. But in prin­ci­ple, three main points are enough. Giv­en them, most adults with a cer­tain life expe­ri­ence will def­i­nite­ly solve the prob­lem. Let their gifts not be “excep­tion­al”, but they will ful­fill their main tasks in any case.

But there is one more point that is often under­es­ti­mat­ed. Some­times it is not so much the gift itself that is impor­tant, but the atten­tion giv­en. There­fore, con­grat­u­la­tions via the Inter­net and by phone, send­ing sur­pris­es by couri­er ser­vices can­not be con­sid­ered as a seri­ous option. A sol­id com­pa­ny that intends to oper­ate long and suc­cess­ful­ly must show great “human­i­ty”.

Even in the busiest of sched­ules, lead­ers must make time to give gifts in per­son.

When choos­ing, one must also take into account how many peo­ple will receive con­grat­u­la­tions. If they are from 500 peo­ple or more, it is rec­om­mend­ed to use:

  • wall cal­en­dars;
  • desk­top cal­en­dars;
  • pock­et cal­en­dars;
  • post­cards;
  • dec­o­ra­tive pho­tos;
  • orig­i­nal draw­ings and graph­ics.

Since gifts of this kind are used every­where, you will have to rely on the orig­i­nal look of the present. Spar­ing mon­ey on the devel­op­ment of the fin­ished prod­uct and its design should not be. There should be a place on the cal­en­dars where the gift­ed can put the desired marks.

Rec­om­men­da­tion: of all the post­cards, those where the con­grat­u­la­tion must be entered on your own are bet­ter suit­ed. The most promis­ing and most impor­tant cus­tomers now will def­i­nite­ly appre­ci­ate such atten­tion.

See also
Gift for the woman who has everything

When there are 100 or fer cus­tomers, it is wise to dis­card any bulk gift ideas. In this case, choose the most indi­vid­ual things that empha­size care and atten­tion. Pref­er­ence should be giv­en to pre­sen­ta­tions that express the idea of ​​the brand in an orig­i­nal form. Along with the trade­mark, spe­cif­ic slo­gans and encour­ag­ing inscrip­tions are nec­es­sar­i­ly used.

An expen­sive del­i­ca­cy, dec­o­rat­ed indi­vid­u­al­ly, can also be a good idea.

It is extreme­ly impor­tant in any case: all gifts must be of high qual­i­ty, oth­er­wise, instead of attract­ing cus­tomers, it is easy to get the oppo­site effect. Anoth­er nuance is that brand names and slo­gans should not be put intru­sive­ly. This will be per­ceived as an annoy­ing and shame­less inva­sion of per­son­al space.

You can also advise the same as for any oth­er gift, not only cor­po­rate — think about whether it would be nice to receive it in the place of oth­er peo­ple.

It is worth know­ing that some pre­sen­ta­tions are obvi­ous­ly not suit­able, regard­less of qual­i­ty and exclu­siv­i­ty:

  • things for a pure­ly per­son­al pur­pose;
  • any­thing that has a sex­u­al or offen­sive con­no­ta­tion;
  • mon­ey (includ­ing on bank cards or deposits);
  • sharp, cut­ting and dan­ger­ous objects.

It might be a bad idea to donate a mir­ror. Yes, in fact, there is noth­ing mys­ti­cal in it — but a cor­po­rate gift can­not pur­sue a com­pul­so­ry edu­ca­tion­al goal. You should not donate med­ical equip­ment, med­i­cines, oth­er things that are asso­ci­at­ed with ail­ments and phys­i­cal dis­abil­i­ties. Hygiene prod­ucts will def­i­nite­ly be a bad gift. It is strict­ly unac­cept­able to give some­thing that cus­tomers obvi­ous­ly can­not use.

Presentation ideas for partners

Cor­po­rate gifts can be addressed not only to clients. Long-term busi­ness part­ners with their help estab­lish, strength­en and main­tain per­son­al rela­tion­ships. You can find many lists of the best busi­ness gifts — it is quite appro­pri­ate to use them, at least as a start­ing point. Orig­i­nal train­ings, sem­i­nars and unob­tru­sive pro­fes­sion­al devel­op­ment cours­es are more of an idea for employ­ees.

And they should be used only if they are direct­ly asked for it.

It is strict­ly unac­cept­able to give part­ners any­thing that may have a polit­i­cal, reli­gious or philo­soph­i­cal con­no­ta­tion. There is no place in this seg­ment of gifts and any items that are com­ic or humor­ous. Such pre­sen­ta­tions can be safe­ly used in one case: when you need to quar­rel and insult.

The best option is gifts of a neu­tral nature. But neu­tral­i­ty does not mean lack of orig­i­nal­i­ty.

For an amount from 5 to 20 $, it is quite pos­si­ble to pur­chase sets in a cre­ative way for one pur­pose or anoth­er. Box­es and oth­er pack­ag­ing are some­times cov­ered with com­pa­ny logos. But, just like when work­ing with clients, these logos should not attract too much atten­tion. New Year’s gifts for part­ners are not nec­es­sar­i­ly edi­ble — but even with such a restric­tion, they are quite diverse. In order not to be mis­tak­en, some­times they turn to com­pa­nies spe­cial­iz­ing in the selec­tion of the­mat­ic pre­sen­ta­tions.

The sub­ject can be very dif­fer­ent, but it is best if it takes into account the field of activ­i­ty and / or hob­by of the gift­ed peo­ple. So, for men who are fond of tourism, high-qual­i­ty equip­ment and equip­ment is suit­able. Anoth­er option: some­thing based on the field of human activ­i­ty, only empha­sized with a vin­tage, old-fash­ioned look. An addi­tion­al plus will be when the thing also looks obvi­ous­ly expen­sive, respectable.

A very pleas­ant sur­prise for most peo­ple — charg­ing device. Mobile gad­gets and lap­tops are easy to see, they are usu­al­ly shown at nego­ti­a­tions. There­fore, the selec­tion of the ide­al charg­er is quite sim­ple. One gift com­bines fea­tures of care and atten­tion.

Impor­tant infor­ma­tion for a per­son­al­ized gift can be obtained from social net­works, from knowl­edge­able peo­ple, and sim­ply using intu­ition.

The orig­i­nal way of con­grat­u­la­tions — print on can­vas with indi­vid­ual wish­es or with quotes from celebri­ties, books, movies and so on. The main thing is that there should be some clear con­nec­tion with the sphere of human activ­i­ty. Impor­tant: when choos­ing a gift for part­ners, it is imper­a­tive to take into account age, nation­al and reli­gious specifics. So, when work­ing with the Japan­ese, you can nev­er give sets of 4 items or 4 presents. Def­i­nite­ly not suit­able as a cor­po­rate gift:

  • cloth­ing, shoes, hats;
  • cos­met­ics and per­fumery prod­ucts;
  • alco­hol and tobac­co;
  • some­thing with a hint of the bad qual­i­ties of peo­ple, the short­com­ings of char­ac­ter and behav­ior, appear­ance;
  • habits (even good or harm­less ones) should not be hint­ed at either;
  • some­thing that is guar­an­teed not to be use­ful to a per­son is unac­cept­able to give.
See also
Premium tea as a gift or present

What should employees choose?

You can’t think that it’s easy and sim­ple to pick up a cor­po­rate gift for an employ­ee of an orga­ni­za­tion. You need to think very care­ful­ly about his choice. A ll-cho­sen present helps to strength­en busi­ness con­tacts and human rela­tion­ships in the com­pa­ny. The most impor­tant thing in this case is the devel­op­ment of an orig­i­nal idea.

Impor­tant: it is unde­sir­able to repeat even with con­grat­u­la­tions on the same type of hol­i­days (hap­py New Year, for exam­ple, or on the anniver­sary of the com­pa­ny).

A good idea can be for­mu­lat­ed only if you know what impres­sion should be made. Striv­ing for too expen­sive gifts is unwise. The main cri­te­ria for a qual­i­ty pre­sen­ta­tion will be the unusu­al­ness of the idea and its rel­e­vance to the occa­sions.

Impor­tant: it is worth prepar­ing for the selec­tion and pre­sen­ta­tion of gifts in advance. Prac­tice shows that when choos­ing at the last moment, they spend a lot of extra mon­ey, and still achieve an insignif­i­cant effect.

Employ­ees will be hap­py if they receive a thing that is both use­ful and atyp­i­cal. The recip­i­ent should have no dif­fi­cul­ty in using the gift. Help in choos­ing will be pro­vid­ed by a spe­cial dia­gram drawn on paper. It marks the place of each intend­ed gift on the scales of prac­ti­cal­i­ty and orig­i­nal­i­ty.

It is cer­tain­ly worth aban­don­ing what is both stereo­typed and mean­ing­less in prac­tice.

To con­grat­u­late new­com­ers, use what is use­ful in office work:

  • sta­tionery sets;
  • orga­niz­ers;
  • orig­i­nal note­books and diaries;
  • per­son­al­ized cups.

To encour­age expe­ri­enced peo­ple for effi­cient work and suc­cess­ful solu­tion of tasks, they usu­al­ly use sums of mon­ey. But even they can be pre­sent­ed in an orig­i­nal way. When a gift is planned for a spe­cif­ic event, the most orig­i­nal ideas are used. Pho­to frames and oth­er items that add com­fort are also suit­able. To make the sur­prise more col­or­ful, some­times ply­wood box­es (like those used for parcels) or eco­log­i­cal bags are used.

A minia­ture ter­rar­i­um where a flor is placed can be a good sur­prise. The shape of the ves­sel can be var­ied, but in any case, an opti­mal micro­cli­mate must be main­tained inside. It is quite appro­pri­ate for office employ­ees to give some­thing that will help them lead a healthy lifestyle. These are pre­sen­ta­tions such as:

  • nat­ur­al prod­ucts;
  • cer­tifi­cates for relax­ing mas­sage cours­es;
  • devices for self-mas­sage;
  • sports acces­sories.

Speak­ing of nat­ur­al motives, one can­not ignore office equip­ment. Many elec­tron­ic devices are made in wood­en cas­es; often there are cor­re­spond­ing stands. All this can be sup­ple­ment­ed with a char­ac­ter­is­tic eco­log­i­cal cube.

But unlike part­ners and clients, employ­ees can also be giv­en sur­pris­es with humor­ous over­tones. All kinds of medals and cups, chairs with inscrip­tions, fig­urines, fun­ny pho­tos in a frame or on objects in the office will delight peo­ple.

With their help, you can defuse the sit­u­a­tion emo­tion­al­ly, cope with even the most intense work sit­u­a­tion. It is even appro­pri­ate to use door signs dec­o­rat­ed with cheer­ful inscrip­tions. But you can not lim­it your­self to just a humor­ous effect. Many cor­po­rate gifts to staff are focused on main­tain­ing high per­for­mance. For this pur­pose, they are giv­en:

  • fold­ers for doc­u­men­ta­tion;
  • mag­net­ic and slate boards for plan­ning;
  • lit­er­a­ture for pro­fes­sion­al devel­op­ment and growth of the gen­er­al lev­el of cul­ture;
  • sta­tionery.

Part of the gifts for employ­ees is aimed at team build­ing and team spir­it. A cor­po­rate game in group sports will fit almost per­fect­ly. But when choos­ing such activ­i­ties, you need to find out whether it will be inter­est­ing for every­one to devote time to them.

See also
150+ ideas for christening gifts

Tra­di­tion­al gifts can­not be ignored, which can be made more orig­i­nal due to the scale. So, a very large choco­late por­tion in the form of a ight, ball, pyra­mid will look more attrac­tive.

When the New Year comes (or a large, long-term project is com­plet­ed), you need to use gifts to encour­age suc­cess and at the same time to stim­u­late new achieve­ments. Then they use gift cer­tifi­cates for shops, cin­e­mas, the­aters, sub­scrip­tions to gyms and spa ser­vices. It is very good if the gift will include prod­ucts or ser­vices of the com­pa­ny itself. This is more ben­e­fi­cial for both par­ties. And one more nuance — it is use­ful to imag­ine your­self as indi­vid­ual employ­ees in order to under­stand what peo­ple lack, what they will be hap­py about.

Handmade Presents

Even the most expen­sive and exclu­sive mass-pro­duced gifts can seem some­what for­mu­la­ic in appear­ance. Do not think that peo­ple will not under­stand — they are much more insight­ful in this regard than it might seem. That’s why, indeed, elite gifts (for espe­cial­ly impor­tant employ­ees or for part­ners) are those that are made by hand. The most ordi­nary mug can be more pleas­ant if it is packed in a knit­ted case. The same acces­so­ry will make elec­tron­ic equip­ment more inter­est­ing.

An almost uni­ver­sal choice can be set gifts; they are often marked with logos or brief con­grat­u­la­tions. You don’t have to lim­it your­self to choco­late — gin­ger­bread will be just as good. Deserved­ly con­sid­ered a good idea gro­cery sets. They are placed in ordi­nary card­board box­es, and in box­es made of wood or ply­wood.

Also can be used:

  • small car mod­els;
  • embroi­dery;
  • ceram­ics;
  • paint­ings;
  • draw­ings and artis­tic pho­tographs (espe­cial­ly in unusu­al styles and gen­res).

Original gift options

Talk­ing about unusu­al cor­po­rate gifts is con­sid­ered not entire­ly cor­rect, because they are unusu­al for that, so that every­one decides on their own what they should be. But it is still use­ful to take into account the rec­om­men­da­tions for the selec­tion of cre­ative, inter­est­ing pre­sen­ta­tions. Even if they are not ready in their orig­i­nal form, they can at least become a start­ing point for reflec­tion. Look very expres­sive pic­tures-words made from author’s pho­tographs.

The plots of such paint­ings are select­ed indi­vid­u­al­ly.

All peo­ple ar shoes — and there­fore clean­ing them is rel­e­vant for every per­son. There­fore, with­out a doubt, you can give emphat­i­cal­ly old-fash­ioned-look­ing clean­ing kits. A foun­tain pen or oth­er sta­tionery may also look unusu­al. These gifts are sin­gled out as a spe­cial group, because they imi­tate com­plete­ly dif­fer­ent things. Men need beard and mus­tache groom­ing kits.

Watch usu­al­ly asso­ci­at­ed with home gifts. But you can try them in the cor­po­rate seg­ment. It is impor­tant to con­sid­er that they look real­ly orig­i­nal and impres­sive. Anoth­er nuance is that the gift does not look like a hint of a lack of punc­tu­al­i­ty. If the present can be per­ceived in this way, it is bet­ter to give e‑book.

Only very rare peo­ple will be unhap­py if they are pre­sent­ed with their own por­traits. Addi­tion­al “glass­es” have those images that are made in a non-stan­dard tech­nique.

If you need to choose an orig­i­nal gift for a per­son (client or part­ner — it doesn’t mat­ter), then the pri­ma­ry atten­tion should be paid to the main occu­pa­tion of peo­ple. So, reg­u­lars of social net­works and video blog­gers, game lovers can safe­ly give:

  • glow­ing head­phones;
  • lap­top stands with cool­ing;
  • USB fans;
  • orig­i­nal key­boards, mon­i­tors and speak­ers.

Exter­nal bat­ter­ies can be of great ben­e­fit. Thanks to them, charg­ing mobile gad­gets is great­ly sim­pli­fied even where there is no sta­ble por sup­ply.

To main­tain good rela­tion­ships with peo­ple, it is a good idea to choose a box filled with select­ed rare fruits. Fam­i­ly part­ners and col­leagues are pleased to receive tea and cof­fee sets. And you can give a pen with a built-in flash dri­ve.

For infor­ma­tion on what sym­bol­ic gifts can be pre­sent­ed to a part­ner, see below.