Commercial activity cannot be reduced simply to the preparation of documents, dry negotiations and organizational processes. After all, many living people participate in it, directly or indirectly. And they will be happy if they receive pleasant and appropriate gifts.
What to give to clients?
A solid business structure is simply obliged to have its own corporate souvenirs. You can’t perceive them purely utilitarian, just like some items with a logo that you just need to order, put into the hands of the same customers, and on this consider your duty fulfilled to the end. It is also a very important channel of communication with people. Therefore, the unconditional requirement will be originality, the absence of a template. Yes, it is difficult — but the more valuable the result will be.
Various kinds of cash bonuses have already gained great popularity. Certificates for receiving goods and services free of charge or at a significant discount will both please the recipients and bind them more closely to the company. The presentation will be more eloquent than most promoters and other employees. In order not to be mistaken in determining the optimal type of gifts, it is necessary to clearly divide the audience into three groups:
- who bought something occasionally;
- stable customers;
- consumers who purchase a large volume of goods (services) regularly or expect to significantly increase the volume of orders soon.
The first group is given mainly purely festive souvenirs — mugs, calendars. Presenting such presents for the New Year holidays works especially ll. Long-term customers are often given flash drives and other gifts that will be useful for a long time. The most difficult thing, of course, is with the elite category of clientele. She should be given only what is guaranteed to be remembered.
Important: it is not easy to choose successful ideas among frankly failed ones. You will need to scrupulously know the psychology, habits, nuances of the activities and hobbies of the gifted in order to receive positive emotions in response. The main thing is the correspondence of the present and the status of the people being presented. The next rule is the “content” of the gift (it must have some meaning).
And moreover, it is required that it be useful and pleasant (in extreme cases, you can choose separately usefulness or pleasantness).
FYI: from surveys done abroad, it follows - 4 out of 5 people who receive gifts keep them for a long time due to their usefulness. It would be possible to talk for a long time about the nuances of choosing the optimal surprise. But in principle, three main points are enough. Given them, most adults with a certain life experience will definitely solve the problem. Let their gifts not be “exceptional”, but they will fulfill their main tasks in any case.
But there is one more point that is often underestimated. Sometimes it is not so much the gift itself that is important, but the attention given. Therefore, congratulations via the Internet and by phone, sending surprises by courier services cannot be considered as a serious option. A solid company that intends to operate long and successfully must show great “humanity”.
Even in the busiest of schedules, leaders must make time to give gifts in person.
When choosing, one must also take into account how many people will receive congratulations. If they are from 500 people or more, it is recommended to use:
- wall calendars;
- desktop calendars;
- pocket calendars;
- decorative photos;
- original drawings and graphics.
Since gifts of this kind are used everywhere, you will have to rely on the original look of the present. Sparing money on the development of the finished product and its design should not be. There should be a place on the calendars where the gifted can put the desired marks.
Recommendation: of all the postcards, those where the congratulation must be entered on your own are better suited. The most promising and most important customers now will definitely appreciate such attention.
When there are 100 or fer customers, it is wise to discard any bulk gift ideas. In this case, choose the most individual things that emphasize care and attention. Preference should be given to presentations that express the idea of the brand in an original form. Along with the trademark, specific slogans and encouraging inscriptions are necessarily used.
An expensive delicacy, decorated individually, can also be a good idea.
It is extremely important in any case: all gifts must be of high quality, otherwise, instead of attracting customers, it is easy to get the opposite effect. Another nuance is that brand names and slogans should not be put intrusively. This will be perceived as an annoying and shameless invasion of personal space.
You can also advise the same as for any other gift, not only corporate — think about whether it would be nice to receive it in the place of other people.
It is worth knowing that some presentations are obviously not suitable, regardless of quality and exclusivity:
- things for a purely personal purpose;
- anything that has a sexual or offensive connotation;
- money (including on bank cards or deposits);
- sharp, cutting and dangerous objects.
It might be a bad idea to donate a mirror. Yes, in fact, there is nothing mystical in it — but a corporate gift cannot pursue a compulsory educational goal. You should not donate medical equipment, medicines, other things that are associated with ailments and physical disabilities. Hygiene products will definitely be a bad gift. It is strictly unacceptable to give something that customers obviously cannot use.
Presentation ideas for partners
Corporate gifts can be addressed not only to clients. Long-term business partners with their help establish, strengthen and maintain personal relationships. You can find many lists of the best business gifts — it is quite appropriate to use them, at least as a starting point. Original trainings, seminars and unobtrusive professional development courses are more of an idea for employees.
And they should be used only if they are directly asked for it.
It is strictly unacceptable to give partners anything that may have a political, religious or philosophical connotation. There is no place in this segment of gifts and any items that are comic or humorous. Such presentations can be safely used in one case: when you need to quarrel and insult.
The best option is gifts of a neutral nature. But neutrality does not mean lack of originality.
For an amount from 5 to 20 $, it is quite possible to purchase sets in a creative way for one purpose or another. Boxes and other packaging are sometimes covered with company logos. But, just like when working with clients, these logos should not attract too much attention. New Year’s gifts for partners are not necessarily edible — but even with such a restriction, they are quite diverse. In order not to be mistaken, sometimes they turn to companies specializing in the selection of thematic presentations.
The subject can be very different, but it is best if it takes into account the field of activity and / or hobby of the gifted people. So, for men who are fond of tourism, high-quality equipment and equipment is suitable. Another option: something based on the field of human activity, only emphasized with a vintage, old-fashioned look. An additional plus will be when the thing also looks obviously expensive, respectable.
A very pleasant surprise for most people — charging device. Mobile gadgets and laptops are easy to see, they are usually shown at negotiations. Therefore, the selection of the ideal charger is quite simple. One gift combines features of care and attention.
Important information for a personalized gift can be obtained from social networks, from knowledgeable people, and simply using intuition.
The original way of congratulations — print on canvas with individual wishes or with quotes from celebrities, books, movies and so on. The main thing is that there should be some clear connection with the sphere of human activity. Important: when choosing a gift for partners, it is imperative to take into account age, national and religious specifics. So, when working with the Japanese, you can never give sets of 4 items or 4 presents. Definitely not suitable as a corporate gift:
- clothing, shoes, hats;
- cosmetics and perfumery products;
- alcohol and tobacco;
- something with a hint of the bad qualities of people, the shortcomings of character and behavior, appearance;
- habits (even good or harmless ones) should not be hinted at either;
- something that is guaranteed not to be useful to a person is unacceptable to give.
What should employees choose?
You can’t think that it’s easy and simple to pick up a corporate gift for an employee of an organization. You need to think very carefully about his choice. A ll-chosen present helps to strengthen business contacts and human relationships in the company. The most important thing in this case is the development of an original idea.
Important: it is undesirable to repeat even with congratulations on the same type of holidays (happy New Year, for example, or on the anniversary of the company).
A good idea can be formulated only if you know what impression should be made. Striving for too expensive gifts is unwise. The main criteria for a quality presentation will be the unusualness of the idea and its relevance to the occasions.
Important: it is worth preparing for the selection and presentation of gifts in advance. Practice shows that when choosing at the last moment, they spend a lot of extra money, and still achieve an insignificant effect.
Employees will be happy if they receive a thing that is both useful and atypical. The recipient should have no difficulty in using the gift. Help in choosing will be provided by a special diagram drawn on paper. It marks the place of each intended gift on the scales of practicality and originality.
It is certainly worth abandoning what is both stereotyped and meaningless in practice.
To congratulate newcomers, use what is useful in office work:
- stationery sets;
- original notebooks and diaries;
- personalized cups.
To encourage experienced people for efficient work and successful solution of tasks, they usually use sums of money. But even they can be presented in an original way. When a gift is planned for a specific event, the most original ideas are used. Photo frames and other items that add comfort are also suitable. To make the surprise more colorful, sometimes plywood boxes (like those used for parcels) or ecological bags are used.
A miniature terrarium where a flor is placed can be a good surprise. The shape of the vessel can be varied, but in any case, an optimal microclimate must be maintained inside. It is quite appropriate for office employees to give something that will help them lead a healthy lifestyle. These are presentations such as:
- natural products;
- certificates for relaxing massage courses;
- devices for self-massage;
- sports accessories.
Speaking of natural motives, one cannot ignore office equipment. Many electronic devices are made in wooden cases; often there are corresponding stands. All this can be supplemented with a characteristic ecological cube.
But unlike partners and clients, employees can also be given surprises with humorous overtones. All kinds of medals and cups, chairs with inscriptions, figurines, funny photos in a frame or on objects in the office will delight people.
With their help, you can defuse the situation emotionally, cope with even the most intense work situation. It is even appropriate to use door signs decorated with cheerful inscriptions. But you can not limit yourself to just a humorous effect. Many corporate gifts to staff are focused on maintaining high performance. For this purpose, they are given:
- folders for documentation;
- magnetic and slate boards for planning;
- literature for professional development and growth of the general level of culture;
Part of the gifts for employees is aimed at team building and team spirit. A corporate game in group sports will fit almost perfectly. But when choosing such activities, you need to find out whether it will be interesting for everyone to devote time to them.
Traditional gifts cannot be ignored, which can be made more original due to the scale. So, a very large chocolate portion in the form of a ight, ball, pyramid will look more attractive.
When the New Year comes (or a large, long-term project is completed), you need to use gifts to encourage success and at the same time to stimulate new achievements. Then they use gift certificates for shops, cinemas, theaters, subscriptions to gyms and spa services. It is very good if the gift will include products or services of the company itself. This is more beneficial for both parties. And one more nuance — it is useful to imagine yourself as individual employees in order to understand what people lack, what they will be happy about.
Even the most expensive and exclusive mass-produced gifts can seem somewhat formulaic in appearance. Do not think that people will not understand — they are much more insightful in this regard than it might seem. That’s why, indeed, elite gifts (for especially important employees or for partners) are those that are made by hand. The most ordinary mug can be more pleasant if it is packed in a knitted case. The same accessory will make electronic equipment more interesting.
An almost universal choice can be set gifts; they are often marked with logos or brief congratulations. You don’t have to limit yourself to chocolate — gingerbread will be just as good. Deservedly considered a good idea grocery sets. They are placed in ordinary cardboard boxes, and in boxes made of wood or plywood.
Also can be used:
- small car models;
- drawings and artistic photographs (especially in unusual styles and genres).
Original gift options
Talking about unusual corporate gifts is considered not entirely correct, because they are unusual for that, so that everyone decides on their own what they should be. But it is still useful to take into account the recommendations for the selection of creative, interesting presentations. Even if they are not ready in their original form, they can at least become a starting point for reflection. Look very expressive pictures-words made from author’s photographs.
The plots of such paintings are selected individually.
Watch usually associated with home gifts. But you can try them in the corporate segment. It is important to consider that they look really original and impressive. Another nuance is that the gift does not look like a hint of a lack of punctuality. If the present can be perceived in this way, it is better to give e‑book.
Only very rare people will be unhappy if they are presented with their own portraits. Additional “glasses” have those images that are made in a non-standard technique.
If you need to choose an original gift for a person (client or partner — it doesn’t matter), then the primary attention should be paid to the main occupation of people. So, regulars of social networks and video bloggers, game lovers can safely give:
- glowing headphones;
- laptop stands with cooling;
- USB fans;
- original keyboards, monitors and speakers.
External batteries can be of great benefit. Thanks to them, charging mobile gadgets is greatly simplified even where there is no stable por supply.
To maintain good relationships with people, it is a good idea to choose a box filled with selected rare fruits. Family partners and colleagues are pleased to receive tea and coffee sets. And you can give a pen with a built-in flash drive.
For information on what symbolic gifts can be presented to a partner, see below.